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Using PPC to increase bookings for a local salon on a small budget

Helping a salon grow with hundreds of new customers.

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Description

Stratford 27 is the realisation of a childhood dream: a brand new hair and beauty salon owned and operated by hairdresser Kelly Willett.

Location
Milton Keynes, United Kingdom
Industry
Health and Beauty

The Client

Stratford 27 is the realisation of a childhood dream: a brand new hair and beauty salon owned and operated by hairdresser Kelly Willett. Offering women’s hair services, beauty treatments, massage and nail care, Stratford 27 opened in Wolverton in 2018.

The Challenge

Following a successful summer period, Stratford 27 wanted to increase its bookings for the Autumn and festive season. Though it had no problem creating repeat customers, the salon wanted to reach out to new clientele to increase its clientbase. Having worked with Creative Goldfish previously, Stratford 27 challenged us to introduce them to new potential customers.

The Solution

Immediately, we suggested a Google Ads Pay Per Click (PPC) advertising campaign for Stratford 27. PPC targets potential customers who are searching for your services; for example, if a person typed ‘hairdresser Wolverton’ into Google, we’d know they could be a potential customer for Stratford 27.

The salon had a modest budget, so fast results and a good return on investment were important, and we knew that both could be delivered through an efficient PPC campaign.

The Results

The campaign ran from October to December, and during that time Stratford 27 received 162 clicks and 4,199 impressions for a total of £129.99.

The average cost per click (CPC) for the industry is £2.08, while our campaign averaged a cost per click of just £0.82. This meant we were able to achieve approximately three times more clicks (and likely customers) from the same budget compared with other providers.

We were also able to achieve a significantly higher click through rate (CTR) compared to the industry average of 1.91%. Our average click through rate throughout the campaign was 5.64%, and increased week on week throughout the campaign, peaking at 9.57% in mid-December. We achieved this by ensuring our ads were compelling, and increased it week on week via careful optimisation based on previous results.

Stratford 27 has a brilliant, high-converting website, and the salon is excellent at creating return customers, meaning that many of the 162 clicks will become lifelong clients.

Key Outcomes
  • Average cost per click (CPC) of £0.82 (cheaper than industry average)
  • Average click through rate (CTR) of 5.64% (higher than industry average)
  • Total 162 clicks in 8 weeks
  • High ROI with a modest budget
  • Increased clientbase and brand awareness

Testimonial
"Creative Goldfish were recommended to me by a friend. I was completely clueless about what I wanted and needed. Ryan guided me through the options and I have to say that any queries or problems - being a total technophobe - were dealt with promptly and competently. I'm very happy with all aspects of Creative Goldfish and I'll happily recommend them to anyone."
– Kelly Willett, Stratford 27

How We Can Help You

Pay Per Click advertising is accessible for businesses of all budgets and can help bring new customers to you at a time when they are highly likely to be interested in your business.

Your business will be among the first they see when completing searches relevant to your products and services, and if they don’t click on your website, there’s no fee - even if you appear in the search.

We can create a dynamic campaign for you, based on keywords which are likely to reach new customers in your target audience. We’ll never ‘set and forget’ your campaign - we make sure that it keeps working for you, ensuring you always receive return on your investment.

We can promise never to work with your competitors, providing you with exclusivity in your area for the duration of your contract.

About Creative Goldfish

Creative Goldfish is a digital agency based in London. Founded in 2018, we have helped clients achieve their goals through a range of digital means. We specialise in finding technical solutions to business challenges and work tirelessly with our clients to ensure that we meet their exact requirements. We love what we do, and you’ll love the results too.


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