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Boosting brand awareness through social media

Building a digital brand for an election campaign.

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Description

Sumi Helal is an award-winning researcher and academic leader, innovator and serial entrepreneur. Sumi serves as the editor-in-chief of IEEE Computer and is the founder of four successful startups.

Location
Lancaster, United Kingdom
Industry
Academia

The Client

Sumi Helal is an award-winning researcher and academic leader, innovator and serial entrepreneur. He is currently the Chair of Digital Health at Lancaster University and a Professor at the Computer and Information Science and Engineering department at the University of Florida, and the Director of its Mobile and Pervasive Computing Laboratory. Sumi serves as the editor-in-chief of IEEE Computer and is the founder of four successful startups.

The Challenge

Sumi wanted to increase his online presence ahead of his bid to become President of the IEEE Society. He came to us with little digital footprint, just a rarely used but well-connected LinkedIn profile. Sumi had a modest budget and wanted to create a bespoke, informative website and engaging social media channels.

The Solution

We began by building a beautiful website for Sumi, so that new connections we made for him had a place to go to find out further information. We then suggested that Sumi make the most of his existing LinkedIn audience, posting more content here to improve engagement. Sumi agreed, and so we devised, produced and scheduled a variety of posts for his page.

We also created a Facebook page for the duration of Sumi’s presidential bid, taking into consideration the audience demographics found on Facebook, and Sumi’s target audience to cultivate a unique following that was not possible via LinkedIn alone.

The Results

Creative Goldfish ran an engaging campaign for Sumi, increasing his brand awareness and likelihood of achieving the IEEE presidency. The campaign encouraged many people to vote for Sumi, and attracted 47 endorsements for him as President. We regularly kept on top of endorsements, adding them to the website as and when they were posted.

Sumi received industry acclaim both personally and via public comments on the posts that we put together, including the below comment from Dejan Milojicic.

Dejan, a distinguished technologist stated "I learn a lot from your postings".

His website also serves as a lasting legacy which is useful not just for the presidential bid, but also for securing future research grants and funding.

Key Outcomes
  • Increased brand awareness
  • Built a large social audience from scratch
  • Collected 47 endorsements for presidency
  • Produced bespoke professional website with lasting benefits

Testimonial
"Having had a delightful experience working with Creative Goldfish in my role at Lancaster University and seeing first hand how capable they were, I moved on to the next project where I entrusted Creative Goldfish to help me drive the election campaign of the IEEE Computer Society President position. Once again, I could not be more pleased with how professional, timely, and capable this company has been with me throughout the entire campaign. I strongly endorse Creative Goldfish and recommend them to you without any reservation. I also would like to especially thank Ryan for his excellent and creative designs, great customer-relationship skills, amazingly positive attitude and "wow!" work ethics. It has been a delightful experience to work with him and to see first hand how capable he is."
– Professor Sumi Helal, PhD, FIEEE, FIET

How We Can Help You

Whether you want assistance with regular posting, or a full service social media management strategy, we are here to help. We focus on your goals, providing you with a bespoke service that caters to your business, your aims and your budget. From content creation to interactions and social listening, we offer a total package that can be tailored to your exact requirements. Take a look at our social media page for more information.

About Creative Goldfish

Creative Goldfish is a digital agency based in London. Founded in 2018, we have helped clients achieve their goals through a range of digital means. We specialise in finding technical solutions to business challenges and work tirelessly with our clients to ensure that we meet their exact requirements. We love what we do, and you’ll love the results too.


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